BEAUTY & PERSONAL CARE / AMAZON BRAND
Turning flat Amazon sales into stronger growth with more efficient advertising.
This beauty and personal care brand had a steady flow of orders but flat sales. Weak listing optimization, poor PPC structure, limited review engagement and low brand visibility made growth harder.
Vision Orix rebuilt listings, imagery, A+ Content, keyword targeting, customer review processes, and the Amazon storefront to improve growth and advertising efficiency.
2×
Revenue growth
5%
Reported TACOS
EXECUTIVE SUMMARY
The brand had demand.
The growth system needed work.
Before the takeover, sales were flat despite regular orders. Weak listing SEO, ineffective images and A+ Content, high ACOS, no review strategy and limited brand marketing constrained growth.
The intervention focused on listing conversion, more precise PPC targeting and bidding, natural review engagement and storefront improvements. The original case study reports revenue doubling while TACOS fell to 5%.
THE GROWTH CONSTRAINTS
Where performance was leaking
Flat sales growth
Sales remained steady despite a consistent flow of orders, with limited momentum.
Underperforming listings
Weak SEO, unoptimized images and ineffective A+ Content were holding back conversion rates.
No review strategy
No system was in place to consistently engage customers after purchase and encourage natural reviews.
PPC not optimized & high ACOS
Poor PPC structure and weak keyword targeting had pushed ACOS to 51.2%.
Low brand visibility
Minimal marketing and a basic Amazon storefront limited overall brand awareness; storefront work and external promotion formed part of the response.
WHAT VISION ORIX CHANGED
Build better listings, more efficient ads and stronger customer trust.
Listing optimization
We rewrote product titles, bullets and descriptions with customer-focused copy, and upgraded images and A+ Content.
Optimized PPC strategy
We restructured campaigns and refined keyword targeting and bids, reducing reported ACOS from 51.2% to 23.5%.
Building customer trust
We introduced customer engagement after purchase to encourage natural reviews and build product credibility.
Boosting brand awareness
We improved the Amazon storefront and used external marketing to expand brand reach.
THE RESULT / BANNETON BASKETS
Revenue doubled. ACOS improved.
Two reported measures of growth and advertising efficiency.
↗ REVENUE GROWTH
2×
Reported revenue growth
↘ REPORTED TACOS
5%
Reported total advertising cost of sales
THE COMMERCIAL TAKEAWAY
The case study reports doubled revenue, a 5% TACOS and ACOS falling from 51.2% to 23.5%, while ad spend barely moved.
PERFORMANCE EVIDENCE
Amazon performance before and after the optimization period
These original screenshots compare Amazon performance in February 2026 (before) and April 2026 (after).
No extra performance claims have been inferred from them.
Before — February 2026
After — April 2026
WHY THE RESULT MATTERS
More effective listing conversion supported better advertising performance.
Better listing SEO, improved images and A+ Content helped paid traffic convert, while PPC restructuring reduced waste. Review engagement and the storefront strengthened trust and reach.
Growth came from coordinating listing content, advertising, customer feedback and brand awareness rather than spending more on ads alone.
Capabilities deployed
- Amazon PPC Optimization
- Listing Optimization & SEO
- Product Images & A+ Content
- Customer Review Strategy
- Amazon Storefront Optimization
- External Brand Awareness